If you’re like most business owners I know, your passion is evident to everyone who walks through your physical or virtual doors. You’re focused on delivering your best to your clients. Unfortunately, the daily demands on your time to run your business (and have a life) have you feeling overwhelmed and frustrated.
You Know You Should Be Doing More To Promote Your Business But ...
There doesn’t seem to be enough time in the day (or night) to write blog posts, to be engaging on social media, or to implement new ways to attract more clients. You’re wondering how many different marketing activities you have to try and why your efforts so far have been met with lackluster success. You have a vision of where you want to take your business, but you’re not sure how to get there and you feel STUCK.
I get it and I can help!
I'm Wendy Hughes
I’m a marketing strategist, web designer, and founder of WKH Marketing Group. As a business owner myself, I understand the struggle and how challenging marketing can be in today’s ever-changing and noisy digital world. But it doesn’t have to be …
I help female business owners and entrepreneurs, like you, develop and implement sustainable business and marketing strategies. With a focused approach to determining the best marketing activities that align with your business and resources, you’ll find marketing isn’t so overwhelming and can help you get game-changing results – more visibility, more clients, more revenue.
Like so many entrepreneurs, I started my career in marketing working for a Fortune 50 corporation. I showed up with my marketing degree in hand and spent the next 15 years building my expertise in everything from branding and marketing strategy to human resources, operations, and project management. I loved the corporate world – working with companies of all sizes from across the globe, the fast pace, and the never-ending opportunities…plus, the travel.
but, something was missing ...
In 2011, after learning about a corporate shake-up and layoffs, I decided it was time to embark on a new adventure and left the corporate world in my rear view mirror. I was burnt out, struggling with depression and anxiety, and I wanted to do something that would make more of an impact. For the next 6 months, I traveled and took classes that led to an Online Marketing Certified Professional (OMCP) designation in social media marketing.
I was seriously considering another corporate marketing job when I started volunteering at a local nonprofit. It was the first time that I had extra time that I could donate to a good cause. While volunteering, I saw first-hand how challenging marketing can be for small businesses and organizations that lack a dedicated, experienced marketing staff. I watched them struggle with unclear brand messaging, inconsistent outreach, confusion over social media trends, and nonexistent or limited marketing systems.
I realized that all of my training and experience had been preparing me for a new challenge. In 2012, I decided to make the leap into being an entrepreneur and established a marketing consulting agency dedicated to providing Fortune 500 expertise scaled to fit small businesses.
what's it like to work with me?
I’ve helped many amazing clients across a variety of industries to improve their marketing efforts and grow their business. I value each relationship I have with my clients as a trusted adviser and strategic partner. My approach to marketing is based on the following:
Many online gurus talk about and teach marketing strategies that have worked for them, but that doesn’t mean they will work for you. A one-size-fits-all marketing strategy does not produce the best results. When you work with me, I’ll tailor your strategy to fit your business, goals, client behavior, and more to help you get the results you crave.
Your marketing strategy is essentially your roadmap to achieving your goals with your marketing plan being all the stops along the way to get there. Without a strategy, your marketing approach will be disjointed and result in wasting time and resources on activities that don’t work. I take a big-picture approach to help my clients create a cohesive strategy and plan to get to on the path to success.
Don’t get me wrong, I think having a website whether it’s one page or multiple pages is important in the digital age. But, it is not the end all be all of your marketing plan. Your website needs to work in conjunction with your other activities to be a an efficient part of your marketing.
I’ll admit, I’ve gotten shiny object syndrome when it comes to tech tools for my business. There are many different tools for everything from email marketing and design to operations and project management. You can spend a lot of time and money on tools that don’t ultimately help you move your business forward. That’s where I come in. I’ll help you navigate the tech landscape when it comes to marketing and determine the best tools for you and your business.
A coach and a consultant are similar. However where a coach will only guide you on how to execute your strategy or plan, a consultant will actually help you execute your plan.
It can! Once you have your roadmap in hand and start to see results, you’ll realize that marketing can actually be fun. I’ll help you to simplifying your activities and create a doable plan that fits with your resources and is repeatable.